In this digital era, many countries and regions advocate common development and progress rather than their own closed research. Gradually, the concept of ‘sharing’ came into being and became popularized and deeply rooted in people’s mind, the boundary of sharing became increasingly shallow and finally being the basic behavior of people. But if people really share without boundaries and use what others share without limits, there will be a series of problems, such as copyright issues. So that in terms of Internet supervision, changes are being made, and some new governance methods continue to emerge. One of these is known as Creative Commons licensing. It is a public license for copyright, not the ultimate solution to copyright. There is no doubt that it is beneficial to creators, it can provide creators with a feeling that their ideas are recognized and propagated, and give them a sense of comfort instead of being looted. Furthermore, it allows people with different educational backgrounds to obtain more and higher-quality resources and promotes the flow of knowledge (Aliprandi, S., 2010). And it can also provide people with the way forward in cultural knowledge. In brief, Creative Common is a revolution in the digital era, and it is restrictive legal document generated with the development, in order to make the development more correct and positive.
To be honest, A Creative Commons license is an evolved form of copyright, its root is actually the creator’s control over the work, that is inseparable from copyright. The reason why copyright has always been concerned is that people used to copy materials without time or economic cost. These phenomena may cause some problems, for example, the creator’s ability is not approved, and it is difficult to make money, and gradually the uniqueness and value of the work decreases. These problems will eventually occur on everyone’s computer, since Lawrence Lessig (2001) point out the personal computer is essentially a photocopier where one can copy, remix, and redistribute all forms of digital communication related to knowledge and culture. As a result, in 1968, The Australian Copyright Act stated that a work is automatically protected when it is first recorded if it is presented by the creator through his own talent and efforts and no other work is reproduced. This means that if the public wants to use a work that already has copyright, it must ask the creator. Now, in the digital age, the issue of copyright has been evolving and changing, as the paragraph began. Creative Commons license differs from copyright in that it not only retains the rights of the creator to some extent, but also grants some of his rights to the public. On the whole, their ultimate goal is to shape a reasonable Internet regulatory system.
Because now a large number of the Internet industries and social economy are facing that industrial and consumer psychological development are not synchronized, which will cause consumers to enjoy the convenience brought by social progress without restricting their own behavior, appearing a large number of duplicate cultural products on the Internet. As more and more copies became available and cheaper, and the public was less willing to pay for these cultural products. At this time, creators are the victims. Their laborious works are not only not respected by the public, but also become cheaper. This may lead to fewer creators and less creative work. The Internet industry has discovered this situation and believes that in the era of popular cultural products on the Internet, such a bad result should be solved, but within the psychological tolerance of consumers. Consequently, Creative Commons licensing is promoted as a method, became part of digital media management.
With the popularization and development of knowledge sharing, it has an impact on politics, economy and society. The first is political and economic, because the Creative Commons license is a legal document, which gives the government or the relevant Internet regulatory authority the control and management right. The DMCA stated that Creative Commons licenses have become universal around the world, and government mandates and restrictions have been recognized. This is what they tend to do, and this is also the responsibility. By strengthening management, the relevant departments can control the occurrence of bad phenomena to a certain extent, which provides a prerequisite for the long-term stable development of the society. Moreover, as some developing countries do not have good knowledge to be shared, but have been enjoying the knowledge and resources shared by other countries, it means that they have to import more intellectual property than they export (Gittens, 2014). This is another emerging economic development direction, which makes resources more efficient configuration and promotes the development and exchange of global trade. Based on the preconditions for stable development mentioned above, in the political and economic transformative effects, the whole society will benefit from long-term and stable development, and the economy will similarly get a driving force.
Secondly, when the social system is gradually improved after benefiting from the political economy, there will be sufficient strength and effective methods to protect these creators, and their works will be recognized. It is also the creation of an incentive mechanism and a positive development direction. For the whole society, Creative Commons licensing promotes the flow of knowledge and improves the overall educational quality.
At the present stage of knowledge sharing, the Internet industry is constantly innovating, hence, politics, economics and society are evolving with the industry, their transformative effects are progressive and mutually beneficial.
In this sense, Social improvement and cultural progress are actually things that benefit everyone. However, it is possible that the creators in the early stage may not profit by the process of perfecting the system. They don’t get the respect and recognition they deserve and become stepping stones on the road to development. And the government and regulatory authorities may bear more pressure and responsibilities and spend more time to promote and maintain the whole thing.
Generally speaking, for the public, while protecting creators, people with different degrees and levels of knowledge can enjoy some good resources, such as scientific research, interesting videos and open education. Especially for consumers in rural areas and sinking markets, increasing their access to knowledge. Liñán, L. (2018) mentioned that the Creative Common is also another way to motivate people who have not yet created, and promote more thinking, advance in the cultural sense, and help the sustainable development of digital media.
To sum up, in this era of Internet governance, the innovation of Creative Commons licensing has made culture more prosperous (Suzor, N., 2019). Because it is good for creators, they are not only protected as they should be, but they are also surprisingly respected and approved after they have given certain rights to the public. Furthermore, for ordinary Internet users, Creative Commons license enables them to use cultural products with a sense of discipline and respect, and enhances their awareness of ‘not to be copied at will’. In a word, Creative Commons license is a positive trend.
- Lessig, Lawrence (2001). ‘Creativity in Real Space’. The Future of Ideas. Random House:NY
____ (2008) Remix: Making Art and Commerce Thrive in the Hybrid Economy. New York: Penguin
- Gittens, R. (2004, July 24) Costs aplenty in ‘free’ trade IP deals with US. Sydney Morning Herald. https://www.smh.com.au/business/the-economy/costs-aplenty-in-free-trade-ip-deals-with-us-20040724-gdjesq.html
- Aliprandi, S. (2010). Creative Commons: a user guide. Lulu. com.
- Liñán, L. (2018). Creative Commons. Journal of Architectural Education (1984), 72(1), 42–43. https://doi.org/10.1080/10464883.2018.1410652
- Suzor, N. (2019). Lawless : the secret rules that govern our digital lives . Cambridge University Press.
- DCMA: https://www.dcma.mil/About-Us/
Creative Commons guiding the contributors. This image is a derivative work of Liberty Leading the People by Eugène Delacroix.：https://www.wur.nl/en/article/What-are-Creative-Commons-licenses.htm