Social news sharing


Social Media is seen as a phenomenon that has undergone a series of transformation in regard to communication and interactions among individuals all over the world. It is not a concept of the recent as it has been evolving since the beginning of mankind. It hard for one to talk about social news sharing without meeting with the term social networking. There are a lot of ideas concerning when social media did begin. According to Arthur, (2010), it is throughout Human History, humans have been developing a series of technologies that does make it easy for individuals to communicate with one another. Note that it is important to separate social media from social networking.  In addition to that social media can be said to be a strategy in addition to being an outlet that is used for broadcasting n reference to news sharing while networking is deemed as a utility and also as a tool that does connect individuals. In recent years there have been a lot of impacts on mankind’s life as a result of social media as it has become part and parcel of their lives (Carraher, Parnell, & Spillan, 2009).

Figure1: source from

This paper does look into accounts of social news sharing its genesis in relation to communication media in relation to the owners of the highlighted platforms of social media sites in Australia. In addition to that, it will be looking at its transformative effects in political, economic, and social terms and the ones that do not.

Explanation/ Brief History of Social News Sharing

First and foremost, the earliest piece of evidence in regard to social news sharing is said to be in around 1972, whereby telegraphy was used to rely on messages and receiving over long distances. In the 1800s, telephones and radios were being used in regard to social interactions although for the radio it was one-way traffic. In the 1960s, the email did begin, however, it was until 1991 when it was released to the public (Carraher, Parnell, & Spillan, 2009). At first, it was a message that was delivered from one computer to another and it required that both the computers to be online not as compared to the modern-day emails which utilize the email servers thus accepts and store messages allowing the recipients to be able to access the emails during a time they deem to be convenient for them. As Drew Hendricks states, ever since the beginning of the 1970s, there has been a fast growth seen in social media from a multi-User Dungeon/Domain/dimension in which formed the textbase that brought about games of role-playing, online chatting, and interactive fictions. About the same year, 1978, a bulletin board system was invented, it did allow users to be able to log in to the system in order to download and upload the software, exchange messages and be able to read the news. This period is referred to as the period of the dawning of computer technologies. World Wide Web followed suit in 1979. By the 1980s, there was Genie, ARPANET,WELL, IRC and Listserv up and running (John, 2016). The 1990s was a period that saw a beehive of activities in regard to inventions of social Media that brought about the aspect of social news sharing within the globe. There was “LunarStorm” invented in 1960, MySpace that became popular in 2006, and 2004 saw the launching of Facebook, 2005 saw YouTube being launched, and many more still coming up even to date. Note that the social media technology does assist conversation or intended message reach a bigger spectrum of audience thus acts as a leverage of the concept of “long-Tail”. It has aided in terms of increasing communication channels which can be used to share the news (Hoffman & Fodor, 2010).

Who benefits and Who does not

Social Media does play an important role in terms of informing the public in regard to what happens in the globe more so in areas that the audience has no access to direct experience and knowledge (simplilearn, 2020). The advent of social news sharing has shown that this world is made up of a series of vast disjointed, circulating, in addition to contradictory pieces of information.  For instance, the response of media in the 2008 financial crisis in addition to its aftermath does show the manner in which the ideologies that are competing do engage in legitimacy battles.  In regards to that looking at the social changes being brought out at the current level of transformation systems of welfare within the state that does not require support from the public of which they are facilitated by, and just considered to be crucial through the elimination of the opposition that is deemed to be active (Kukulska-Hulme, 2010). It’s so because the government is constantly striving to get electoral support. In this case, the media dual role in terms of coverage in the generation of anger from the public in combination with presentations of the benefits cuts gives a kind of an inevitable solution to the economic crisis hence, make way for such radical social changes to be able to be pushed through limiting public resistance potential. In this case, the interest of the minority in power is catered for while the common majority are placed at a disadvantage (Ritholz, n.d.). There exists evidence that shows that there are well-resourced and powerful bodies in existence that does operate in a systematic way in order to undermine the accuracy of media reporting within Australia. As a result of this, news reporting has increasingly being shaped up by the construction of conflicts and polarisation in regards to the media, rather than politicians, or a set of scientist, that does set the terms of the debates hence, it means that scientific arguments that are considered to be key in terms of the base upon which policy do rest are undermined constantly (Shirky, 2011).

Figure 2: source from

In addition to that the kind of information that individuals in regards to media accounts can be used to legitimize actions of the individuals in power and again it can be used to facilitate changes from a collective level (Paridon & Carraher, 2009).

Impacts on the Study

Looking at the above discussion, there are a series of setbacks in terms of innovations that did affect how the study was carried out in addition to problems being encountered. The manner in which changes are being experienced is alarming in terms of its acceleration thus making it a bit difficult to have a grip on the right content. It has led to the notion that not all news can be trusted that raising doubts at the news that is received in social media mainstream. In addition to that, there are a number of effects it has on relevance to this study. For one during conducting out the study, is the aspect of lack of privacy (Pirillo, 2010). Of which does arise as a result of lacking a proper understanding of the notions of public and private elements of the real actual work.  Despite the issues in regard to lack of privacy, information collected needed to be taken under a series of confirmatory tests in order to decipher the content that is reliable and can be used. Its effect brought out an aspect of the dissemination of information in order to gather reliable pieces of information (AppAppeal, 2010). In addition to these, it’s a bit difficult for one to be able to identify a single desired behavior which can be said to have been caused by the manner in which a person has been raised, environment, culture circumstance that does surround given behaviors. In addition that getting information from controlled settings is somehow hectic as it does not really give out the desired figures as that collected in real life (Author, 2010). It does create a nuisance and a setback in terms of the progress of the research of the subject matter. There is always that aspect of unintentional and intentional influences that do result from the Medias.  Social news sharing has a variety of aspects that may impact differently in reference to the audience and how it is being perceived. A crucial aspect that needs prior understanding (Rimskii, 2011).


Social Media is seen as a phenomenon that has undergone a series of transformation in regards to communication and interactions among individuals all over the world. It is not a concept of the recent as it has been evolving since the beginning of mankind. Social news sharing in reference to social media has undergone quite a series of drastic changes. From simple basic concepts of the accounts of the genesis of relevant information. Note that the ones with power and the interest of a social sharing news medium at hand have an upper hand in controlling the news that is shared on the social sites. As a result, it does benefit them, the powerful minority but leaves out the interest of the common majority. It does form the discourse of strings of information that have different effects and impacts of the political, economic, and social-cultural terms. Individuals are controlled in the realm of the interest of the powerful minority in regards to controlling the affairs in the realm of politics, economic, social, and cultural terms.


References list:

References list:

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Author, G. (2010, May 18). The Benefits of Social Media in the B2B Workplace. Retrieved October 26, 2020, from :

Carraher, S., Parnell, J., & Spillan, J. (2009). Customer service-orientation of small retail business owners in Austria, the Czech Republic, Hungary, Latvia, Slovakia, and Slovenia. Baltic Journal of Management, 4(3), 251-268.

Hoffman, D. L., & Fodor, M. (2010, September 14). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review.

John, N. A. (2016). Mediated Display of Authenticity. In N. A. John, The Age Of Sharing. Polity Press.

Kukulska-Hulme, A. (2010). Learning cultures on the move: Where are we heading? . Educational Technology & Society, 4(13), 4-14.

Paridon, T., & Carraher, S. (2009). Entrepreneurial marketing: Customer shopping value and patronage behavior. Journal of Applied Management & Entrepreneurship, 2(14), 3-28.

Pirillo, C. (2010, December 02). Social Media updates. Retrieved October 26, 2020, from

Rimskii, V. (2011). The influence of the Internet on active social involvement and the formationand development of identities. Russian Social Science Review, 1(52), 79-101.

Ritholz, B. (n.d.). History of social media. Retrieved October 26, 2020, from

Shirky, C. (2011). The political power of social media. Foreign Affairs, 1(90), 28-41.

simplilearn. (2020, September 22). SimpliLearn. Retrieved October 26, 2020, from

Tianya Wang
About Tianya Wang 3 Articles
Hi this is Tianya, USYD student, major in digital culture. Nice to meet you:)