Social News Sharing Is A Genre Of Innovative News

Social Media Apps
"Social Media Apps" by Jason A. Howie is licensed under CC BY 2.0

This article mainly discusses the emerging characteristics of digital media, and reflects the influence of social news sharing on society and analyzes the characteristic changes of news genres in the digital age.


The advent of the Internet era of sharing and openness enables the unhindered dissemination and circulation of information and the sharing of resources to the maximum extent, which heralds the arrival of an era of social communication and social media. According to Harold Lasswell proposed the three social functions of communication, namely, monitoring the environment, coordinating social relations, and inheriting cultural heritage (Lasswell, 1948). In the following development, sociologist Charles Wright added in addition to the above three functions Provide entertainment functions (Wright, 1960). Therefore, social news sharing integrates news and social media platforms with unique culture of emerging news practices, attracts users through shared innovative methods, and obtains commercial economic development and promotes social and cultural diversity of media platforms (John, 2016). This essay will analyze under the media logic framework of social sharing, re-examine the changes in the social functions of the media. The sociality and sharing of users have increased the benefits of political economic and social cultural development, and they can also express their opinions through social news sharing, and emotion embodies the user as the core, focusing on interactive sharing and social communication between users, breaking the traditional one-dimensional communication method, and achieving diversified and multi-directional communication.

WebTrends 2007 / otro mapa de web 2.0

Picture showing diversity in digital media platforms, Image: WebTrendsFlickr, some rights reserved


The Revolution In Social News Sharing

Social news sharing has changed the form of communication media from three characteristics, the traditions and popular culture that come with social media platforms, the sharing of social culture and popular emotions, and the open and transparent standpoint that recognizes the platform culture of public participation. The traditional news information industry is selected, collected, processed, and distributed by professional messengers who have been systematically trained, such as journalists, editors and news organizations. The readers of newspapers and the viewers of radio and television are passive, they can only understand the excellent information of the world through the media, and interact through limited and narrow channels to feedback their opinions and opinions. The one-way linear communication mode is likely to cause information asymmetry, such as the false information created by the news media of the warring countries during World War II. However, with the development of digital technology, news media began to continuously adjust themselves to adapt to the multi-platform digital media environment, that changed the production and circulation of news through social news sharing to reflect the current growing ” audience-centric ” media business model, and the importance of traditional and popular culture dissemination (Martin, 2019). In the Web2.0 era, individuals and organizations can share news and information, which reflects the interactive and open sharing characteristics of public platforms (Webster & Ksiazek, 2012). The development of digital communication technology has broken the traditional information monopoly in the Internet era. Through an open and transparent social media platform, the focus of communication activities has been shifted from the messenger of professional institutions to individuals in society, thereby improving the diversified and personalized form of public participation in media business.

Media 3.0

Picture showing the relationship between media forms and users with technological development, Image: Media 3.0, Flickr, some rights reserved

The Impact Of Social News Sharing Reforms

In the era of social news sharing, changes in the news production process also include changes in audience participation, reflecting that digital media platform companies have benefited from the influence of political economic and social cultural changes in the media, but traditional news industry have not benefited in the era of digital technology. Through the analysis of Australia’s local digital industries Junkee Media, it reflects how news sharing benefits of political economy and social culture. Junkee Media is a commercial media company with many well-known brands, including fashion information website Junkee, youth life advice website The Cusp and the travel publication AWOL. This is Junkee’s posted news on Twitter.

Therefore, the main source of revenue for the company’s profit model is native advertising, which also reflects the impact of the digital media platform benefiting from political and economic reforms. This model can embed the content of the brand sponsor into the article and integrate it with the original editorial content so that the sponsored content can become a part of the article more naturally. Compared with traditional banner and pop-up advertisement, native advertising can attract users’ attention more, and content can be reasonably customized according to user interests (Dykhne, 2018). The social positioning of users’ economic benefits can be improved through social news sharing, thereby obtaining greater economic benefits (“Nine & Junkee Media Score Innovation Funding From Google,” 2018). Moreover, Junkee Media’s social and cultural benefits are reflected in the media sharing platform that promotes the aggregation of popular culture and political content, and promotes “mobile first”, with special emphasis on social and cultural development, and claims to spread Australia’s most intelligent and authentic popular culture. Therefore, Junkee Media also holds an “informal social and cultural conference” every year, inviting young Australian leaders to innovate, inspire and create inspiration and solutions together, reflecting the social and cultural benefits of news sharing. However, the traditional news industry has not received the benefit orientation of the development of digital media, which means that traditional news dissemination methods have been unable to attract more users’ attention and users cannot feel the sense of sharing and social media identity (Zimmerman, 2010). In the era of digital media sharing, traditional news dissemination lacks a social form of feedback with users. Thus, in the reform and development of social news sharing, digital media companies have obtained political economic and social cultural benefits and are conducive to promoting the innovation and development of digital media, while traditional journalism may also have suffered more.


BLOGS for Collaborative Learning & Peer Review, @calanthaelsby #tli2012

Picture showing the social news sharing contributes to economic and social cultural development, Image: Collaborative Learning and Economic Development Review Blog,Flickr, some rights reserved


The Impact Of Social News Sharing On Individuals

The digital media platform for social news sharing is an important help for study or work practice. This means that sharing information and social discussions improves work efficiency and creates a digital form of communication and sharing. However, the dependence on the Internet will also bring personal privacy leakage. Studies have shown that the form of social news sharing contains three positive effects, conveying information, expressing oneself and sharing entertainment (Hurcombe, Burgess, & Harrington, 2018). The important purpose for users to obtain news is to understand the recent facts, keep up with the rapidly changing modern society, and share personal opinions or entertainment by sharing social user rights to relieve stress. In addition, academics believe that sharing itself can be seen as an emerging news value (Beckett & Deuze, 2016). Stories that make readers happy or angry also imply that the content itself has a certain value, which can easily trigger the urge to share (Kilgo, Lough, & Riedl, 2020). Therefore, the platform vernacular generated by digital media can effectively improve the meaning of social news. For example, Junkee published an article entitled “ All The Best Twitter Reactions To A Bunch Of Politicians Getting Booted From Parliament ” which includes a large number of humorous, puns and GIF-style on the Twitter platform. Moreover, the article also uses the local dialect of Australia, and successfully integrates slang and Internet expression culture. Furthermore, obtain and publish information through media sharing, which improves the sharing and sociality of learning and work forms. The purpose of sharing reflects the meaning of intimate emotion, this means that social media platforms also require users to share personal information in order to be able to sell these user data to advertisers, which also leads to the social problem of personal privacy leakage.

This video reflects the influence of social news sharing on teenagers.



In summary, by studying the continuous and innovative development of Junkee Media digital company in Australia, it shows that the social news sharing in the political economy through the social media native advertising to obtain the transformative benefits of the Internet, and the social and cultural benefits from social media diversity and sharing social platform. However, social news sharing is a genre that expresses emotion and clearly evokes the expression of emotion. According to Papacharissi believes that emotions are the key to enabling the public on social media such as Twitter to obtain information, communication and collaboration (Papacharissi, 2016). Meanwhile, labels, emoticons, and other visual content can serve as emotional expressions to provide a basis for users to link and sense events that are happening. Social news uses visual content and emotional responses to encourage users to share. As a social news sharing platform for students, it provides opportunities to publish and share their emotions and opinions, which also proves the argument that the importance of emotions in news, and news with emotions can inspire users to share by Beckett and Deuze. Thus, the form of social media sharing is different from the dissemination of traditional news content, which is conducive for students to obtain more information and have a social sharing platform.



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Dykhne, I. (2018). PERSUASIVE OR DECEPTIVE? NATIVE ADVERTISING IN POLITICAL CAMPAIGNS. Southern California Law Review, 91(2), 373.

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Student at USYD | Studying Digital Cultures & Film Study 🎬