The technology of virtual reality has led us into a new network age. All aspects of life will be monitored and influenced by technology. In this web essay, I will discuss how augmented reality uses computers to shape the trend of the Internet and intervene in our real lives through social media and news dissemination.
First, I will introduce the origin of augmented reality(AR) and how it is widely used in daily life. Next, I will discuss the impact of augmented reality on the online media environment and how this new technology confuses the decision of the audiovisual people. In the process of discussing these issues, the government, technology owners, and the audience will play three different roles to determine who is the controller and the manipulator in the network environment.
WHAT IS AUGMENTED REALITY(AR)?
AR is a new technology that “seamlessly” integrates real-world information and virtual world information. It uses computers and other technology to integrate virtual information from physical information that is difficult to experience within a certain time and space of the real world. Apply to the real world. AR further blurs the boundary between the real world and the virtual world generated by the computer by enhancing our vision, touch, and hearing. Reality technology (AR) is quickly applied to various media communication activities because of its relatively low technical threshold and finished product cost, which is more in line with modern people’s visual perception and environmental cognitive habits. The two AR applications that will be introduced in this article are mainly on mobile phones and news information.
“The big epiphany is that you can use your phone for AR, and we have about 1.3 billion people who use Facebook on the phone,” said Joaquin Candela, Facebook’s head of applied machine learning, the group building the AI backbone behind the company’s AR efforts. “One hundred times more people have phones than VR headsets. That makes AR really interesting and obvious to focus on.”(Forbes,2018)
Although the largest consumer-level AR use is on social media, almost every technology giant is scrambling to introduce AR functionality into its products. Two months after Facebook launched its AR camera platform, Apple launched its own developer kit ARKit for its mobile operating system iOS 11, allowing developers and marketers to easily integrate AR into its original apps. As AR expands from smartphones to wearables, this technology may become an almost always-on tool to improve people’s sensory experience, or it may replace the traditional search bar, depending on our location, interests, and social network Show us the need for real-time information. Facebook’s augmented reality will need to make its users feel good about themselves and the world they live in. (Pesce,2017)The application of AR technology is creating an opportunity for us to explore in reality.
HOW AR USE IN NEWS INDUSTRY
In the news industry, AR is also gradually being used. When it comes to data news, people may think of a vast ocean of data, various charts, and various indexes. These data seem very tall, but we always feel that we are just floating in the clouds of digital accumulation, lost the sense of closeness and life of traditional news. However, if data and visualization techniques are used reasonably, data journalism can also make readers feel more immersively, show more detailed and complete content, and bring readers more real feelings and thinking.
“Life in the camps” is a good example of allowing data journalism to fall from the “superior data cloud” to the “field”.The reporter cut in from the above points and produced this excellent data visualization work with the help of aerial photography, big data statistics, satellite images, and other technologies. The whole report is divided into six parts, namely “changes after the second refugee influx”, “water sanitation”, “illness”, “geographical risk of residence”, “gap from international standards” and “The Lost Future” details life in the Rohingya refugee camp. The evaluation standard of data journalism is a “new style of news reporting based on data capture, mining, statistics, analysis, and visualization.” Some people describe its production process as “data is filtered and visualized to form a story.
In the subsequent presentation of the “Data Map”, the author adopted the “big picture with short text” mode, the picture will change with the scrolling of the text. Switching data of different time periods or different contents on the same map background gives readers a very intuitive visual experience. The reader not only has the fluency of watching but also will not let the reader miss any information.
WHAT WE CAN SEE?
This way of using AR to use virtual technology to present real-world problems is called Object-based storytelling, and this technology is a new and positive way for news reporters. Narration will not only serve as a small part of news reports but will also become a carrier of all information. Text, pictures, videos, 3D models will all be presented in space. This method can also be used in education, such as museums or teaching, where text and pictures can be transformed into more intuitive forms for readers to understand. This form is innovative and educational in a social environment.
What’s interesting is that in Taiwan’s elections, AR has been used to produce some election information. Although politicians are still images that appear in the options, they are still controlling this online election through the Internet.
“People are more interested in data and have better access to the internet. People from the government are having more presence in social networks,” said Yudivian Almeida Cruz (Postdata.club, Cuba)
When news is manipulated by politics, negative problems arise. The way the network generates traffic will inevitably create some inflammatory and false content. Facebook has developed a precise algorithm to plan news. We have not forgotten the Cambridge Analytica incident not long ago. Facebook used a psychological test to count the portraits of voters to achieve the goal of politicians. Cambridge Analytica delivers just what an individual needs to hear to help them ‘make up their mind’: and then vote the way the targeter intends. (Pesce,2017)
Although everyone on the Internet is a different individual, changing insights are the most powerful control tool. The era of information sharing not only provides others with the convenience of surveillance, but also uses intangible technology products to learn and imitate human thoughts, analyze user behavior, and shape what we want to see more to manipulate our behavior.
The application of AR technology in cultural news dissemination is to expand the depth and breadth of news. It can enrich the expression form of news media, break the limitation of time and space in terms of perception, and continue people’s history from the past to the future. Spiritual sensing between the time, so that the audience’s experience can be integrated and improved. Although for AR technology, the thoughts of the Internet masses are not dominated by themselves, the benefits and conveniences brought by them at the same time cannot be ignored. Berners-Lee makes a different request:’Own thyself.’ Establish control over the data that you create, make sure you are the sole owner of that data. I hope that in the future network environment, people can fight for more voice and About privacy, the news industry can continue to explore new ways to reflect more real issues for society.
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Chaykowski, K. (2020). Inside Facebook’s Bet On An Augmented Reality Future. Retrieved 30 October 2020, from https://www.forbes.com/sites/kathleenchaykowski/2018/03/08/inside-facebooks-bet-on-an-augmented-reality-future/?sh=70edd2064d56
Key trends for data journalism in 2019: machine learning, collaborations, and code art. (2020). Retrieved 30 October 2020, from https://medium.com/data-journalism-awards/key-trends-for-data-journalism-in-2019-machine-learning-collaborations-and-code-art-da7ffbea5ec6
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