AR involves superimposing visual, auditory, or other sensory information in the real world to enhance the human experience. Retailers and other companies can use augmented reality to promote products or services, launch innovative marketing campaigns, and collect unique user data.
AR allows learners not only to absorb theoretical knowledge but also to conduct virtual exercises with the help of headphones and goggles. This increases user engagement and improves the learning experience. Due to the flexibility of AR in integrating physical and virtual environments, AR programs are increasingly used for education, including medical education and training.
AR increases participation and interaction and provides a richer user experience.