AR is an augmented reality technology, a technology that skillfully integrates virtual information with the real world. With AR, users interact with images in the real environment through a screen (mobile phone, smart glasses, etc.). The device will look for a “mark”, and when the mark is recognized, a virtual object will appear on top of the mark.
The advantage of AR is that it can help create a new interactive experience for users, viewing buildings from different angles, and determining where they are through enhanced mapping and positioning. For example, when used for navigation, perhaps one perspective shows pedestrians crossing the road, while another perspective looks down on the street below, with arrows indicating which direction the driver should go next.
But augmented reality is not as natural and intuitive as it seems. Creating an AR experience takes a lot of work, and there are many different ways consumers can use a product incorrectly. The limitations of augmented reality mainly include cost, augmented reality is expensive to create, and some AR applications are too complex for the average user, so not everyone has enough money to invest in AR technology.