AR experience, function and purpose

Augmented reality (AR) is an augmented version of the physical world that is realized through the use of digital visual elements, sound or other sensory stimuli, and delivered through technology.
Unlike virtual reality, which creates its own network environment, augmented reality adds the original face of the existing world. Augmented reality (AR) involves superimposing visual, auditory, or other sensory information onto the world to enhance an individual’s experience.
AR allows people to process both physical and digital information without mentally bridging the gap between the two. And retailers and other companies can use augmented reality to promote products or services, launch novel marketing campaigns and collect unique user data.

How to Use AR (Augmented Reality) to Improve the Customer Experience

Benefits of AR

When we understand his capabilities, we also understand that the biggest advantage of augmented reality is that it creates a unique digital experience. Moreover, it is also a digital experience that we can easily access. It does not require any special hardware or software to enjoy the experience. Mainstream smartphones and mobile applications are sufficient to experience augmented reality.

Potential problems

AR as a completely new field, we lack augmented reality application design and development standards. In addition, as a new field, old laws and regulations are not necessarily applicable to the field. Therefore when it enters the market, it is still an unknown question whether people’s rights can be protected.
There are also some issues that have been raised as concerns, such as:

  1. Augmented reality security and privacy issues
  2. The possibility of physical injury
  3. Poor quality of content
  4. Social issues.