IKEA PLACE- Alex, Celia, XIliang

AR experience: virtual placement of IKEA furniture purchased at your own will in the room
Function: Check that the furniture fits the layout of your home
Purpose: Increasing the efficiency of selling furniture and reducing the frequency of returns and exchanges. For the user, it eliminates the need to go offline to see the furniture.


Disadvantage: In this case, there is no way for the user to know the exact size of the furniture, and the actual quality and material of the furniture. Also, because the furniture may be mapped in the software, it may mislead the consumer about the actual visit to the furniture.