AR function and purpose
AR (Augmented Reality) is a means to make people’s lives more interesting by incorporating virtual things into everyday life. The purpose of AR is to overlay the virtual world over the natural world and interact with it. It was initially suggested in 1990. As the processing power of portable electronics has risen, augmented reality has become increasingly flexible.
We can use AR technology in many applications in the military, healthcare, architecture, education, engineering, film and television, and entertainment.
Source: arpost. co.
Source: otr.eu
The benefits of AR
Making human life easier and more convenient.
Nowadays, AR virtual fitting rooms, navigation, and AR intelligent glasses that monitor and manage human health and lifestyle are slowly entering the market. AR can do a better job than mobile phones in most scenarios, which is where AR is superior to mobile phones in addressing life’s efficiency needs.
Benefits to the animation and film industry
The rising industrialisation of the animation and film industries is a persistent issue. When traditional films and animation cannot keep up with the times, the emergence of AR technology, which has been rationally applied to animated films, is presented in a new form, making the audience feel as if they are in the scene, stepping into the environment the characters are in, which to some extent benefits and reforms the animation industry. This has aided and reformed the development of the film and animation industry to some extent.
Brands across all industries can use it to improve their service.
Businesses and brands can communicate with their customers using AR technology and eventually provide better services.
AR potential problems and concerns
AR development still faces many challenges. There is a long road between demos and actual usable projects. It may take much longer than we expect for augmented reality to catch on.
- The hardware component is computationally intensive and requires a significant investment in research staff and R&D practices.
- Shrinking of equipment: Mobile AR, particularly head-mounted glasses augmented reality, demands high device miniaturization, as unduly bulky gadgets would definitely cause universal use issues and cannot be deployed on a large scale.
- User education: AR apps are entirely distinct from conventional applications, and it takes time to develop user habits, market education, and user education.
