Users may download the Ikea app to undertake virtual shopping and view how different pieces of furniture might appear in different rooms around the house. Customers may use the IKEA Place app to select any item from the store’s inventory and then aim their camera at any area in their home to see how it will look at scale. This allows for a more interactive shopping experience for customers, and especially benefiting those who cannot physically go to the store due to restraints such as distance or work. A potential problem could be that it makes shoppers more “lazy”, allowing them to order and plan stuff from their house- but i believe the app provinces more benefits that it does concerns