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The fast-growing tiktok

Do a case study of a platform business. When did the business commence, what are its primary fields of operation, and has it been successful? How does it make money from its activities, and have […]

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A case study of WeChat’s platform business

Over the past few decades, the world has witnessed the rapid development of the internet’s platformisation. As a result of the proliferation and overlap of different platforms and operations, ‘platform business’ rises in response to […]

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Business model of Digital Platform – Taking Taobao as a case study

(Figure 1.0 ‘Taobao-app-features-that-drive-sales-Sampi’ From Fiona Martin, https://www.arin2610.net.au/wp-content/uploads/2020/11/Taobao-app-features-that-drive-sales-Sampi.jpg. Licensed CC BY 2.0 http://creativecommons.org/licenses/by/2.0.) Alibaba Group Holding: “To make it easy to do business anywhere” Summary: Taobao, directly translated as ‘search for pleasure’ in Chinese, is a […]

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WeChat: The Everything Platform

In the era of mobile Internet, it is necessary to “choose the right innovation at the right time” to make a success (Zhu, 2018, p.33). As a brand-new mobile social network platform, WeChat has not […]