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Business model of Digital Platform – Taking Taobao as a case study

(Figure 1.0 ‘Taobao-app-features-that-drive-sales-Sampi’ From Fiona Martin, https://www.arin2610.net.au/wp-content/uploads/2020/11/Taobao-app-features-that-drive-sales-Sampi.jpg. Licensed CC BY 2.0 http://creativecommons.org/licenses/by/2.0.) Alibaba Group Holding: “To make it easy to do business anywhere” Summary: Taobao, directly translated as ‘search for pleasure’ in Chinese, is a […]

Group 2

Taobaoa “indispensable e-commerce platform in China”

Taobao has established itself as an “indispensable e-commerce platform in China” and a market leader. Introduction Taobao, which means “finding treasure” in Chinese, is a Consumer-to-Consumer (C2C) and Business-to-Consumer (B2C) e-commerce marketplace founded by the […]