Business model of Digital Platform – Taking Taobao as a case study

(Figure 1.0 ‘Taobao-app-features-that-drive-sales-Sampi’ From Fiona Martin, Licensed CC BY 2.0 Alibaba Group Holding: “To make it easy to do business anywhere” Summary: Taobao, directly translated as ‘search for pleasure’ in Chinese, is a […]

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Taobaoa “indispensable e-commerce platform in China”

Taobao has established itself as an “indispensable e-commerce platform in China” and a market leader. Introduction Taobao, which means “finding treasure” in Chinese, is a Consumer-to-Consumer (C2C) and Business-to-Consumer (B2C) e-commerce marketplace founded by the […]