Wherever You Are, Wherever You Go – UBER It

Introduction Uber has emerged as a market leader in the transportation industry since 2009. They have changed the way consumers catch rides through its easy to use technology platform where consumers can request a ride […]

Assignment 3

The Collapse of Taxis and The Rise of Uber

What is Uber? Uber is a multinational ride-sharing platform which acts as a digital aggregator, connecting drivers with cars, to passengers who need a ride (Lahoti, 2019). Uber’s strong business model, partnered with its seamless […]