Assignment 3

The Collapse of Taxis and The Rise of Uber

What is Uber? Uber is a multinational ride-sharing platform which acts as a digital aggregator, connecting drivers with cars, to passengers who need a ride (Lahoti, 2019). Uber’s strong business model, partnered with its seamless […]

Assignment 3

Uberisation: For better or for worse?

Uber is a ride-sharing service that has significantly changed the way we use transportation and our private cars. The company has managed to re-intermediate the taxi sector by utilising data and technology to offer better […]

The Uber App
Assignment 3


Through the transformation of the Internet, companies have changed the way individuals consume goods and services. This is evident through the on-demand ride-sharing application Uber Technology (Uber), whose ability to capitalise on the sharing economy, […]