Copyright industry

Norren Chen, Ziyue Zhang,Bella Meng, Ning Yan

#1 YouTube

YouTube creators register their song or video with a Content ID and become the copyright owner of that particular intellectual property.
We assume that one of your favourite singer-songwriters has written and recorded a song called “Don’t Infringe Me No More”; they can register that song using a Content ID. It is then located in the Content ID database. If you want to use the song in a video, Content ID can now tell you whether to do so or not.

#2 BrandU

brandU is a firm specializing in copyright protection for consumers, with attorneys specializing in the legal protection of trademarks and intellectual property. brandU’s practice includes:
Brand development and strategy advice,
Australian and international search services,
Global trademark registration,
Patent advisory services,
Design registration,
Global portfolio management,
Trademark applications,
Notary Services,
Company Registration Services,
Business Advisory Services,
General Intellectual Property and Business Law Counseling,
Disputed Intellectual Property Matters.

#3 Weibo

In Weibo, when you posted your photos, it will automatically generate a watermark that include your users name and URL on the right bottom of the photo. However, it is not very effective but it can be protected the copyright in a such way. For example, if you first need to use other people’s pictures or text on Weibo, you need to mark the user’s ID to avoid infringement.


Woodcock, M. (2023, June 15). How to avoid music copyright infringement on YouTube. Lickd. 

Home. BrandU Legal. (2023, September 4). 

Christinadong. (2015, June 5). Copyright awareness in Chinese social media. Copyright Awareness in Chinese Social Media. 

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