A2 Action Plan: The Impact of the Douyin economy

File:TikTok.png” by Benutzer:Stikywork is licensed under CC-BY-SA-4.0

Consumption Habits:

  1. Content consumption
  2. Influencer marketing
  3. E-commerce
  4. Cultural influence

Employment Patterns:

  1. Content Creators and Gig Economy
  2. Douyin related work
  3. Challenges

Real world example:

  1. Jiaqi Li
  2. Cultural challenge videos
  3. Some content creators became popular because of Douyin


Research on Douyin as an E-commerce Platform Impacts the Buying Decisions of Users. https://www.researchgate.net/publication/365720701_Research_on_Douyin_as_an_E-commerce_Platform_Impacts_the_Buying_Decisions_of_Users

The Role of Douyin in Rebuilding China’s economy post Covid-19. https://borgenproject.org/douyin-rebuilding-chinas-economy/

Introduction to Douyin marketing. https://marketingtochina.com/douyin-marketing-trends/

TikTok Parent ByteDance’s E-Commerce Volume Surged in 2022, Internal Data Show.https://www.theinformation.com/articles/tiktok-parent-bytedances-e-commerce-volume-surged-in-2022-internal-data-show

Edited by Yinghui Liu