“File:TikTok.png” by Benutzer:Stikywork is licensed under CC-BY-SA-4.0

Consumption Habits：

1. Content consumption
2. Influencer marketing
3. E-commerce
4. Cultural influence

The TikTok of China is booming e-commerce-wise -> Consumers in China spent ~$208B in 2022 buying products on Douyin (an increase of 76% from 2021) https://t.co/9cPxSIejNL pic.twitter.com/79euYxPfnN

— Glenn Gabe (@glenngabe) January 10, 2023

Employment Patterns：

1. Content Creators and Gig Economy
2. Douyin related work
3. Challenges

Real world example：

1. Jiaqi Li
2. Cultural challenge videos
3. Some content creators became popular because of Douyin

Resources：

Research on Douyin as an E-commerce Platform Impacts the Buying Decisions of Users. https://www.researchgate.net/publication/365720701_Research_on_Douyin_as_an_E-commerce_Platform_Impacts_the_Buying_Decisions_of_Users

The Role of Douyin in Rebuilding China’s economy post Covid-19. https://borgenproject.org/douyin-rebuilding-chinas-economy/

Introduction to Douyin marketing. https://marketingtochina.com/douyin-marketing-trends/

TikTok Parent ByteDance’s E-Commerce Volume Surged in 2022, Internal Data Show.https://www.theinformation.com/articles/tiktok-parent-bytedances-e-commerce-volume-surged-in-2022-internal-data-show

Edited by Yinghui Liu