data security

How Do Platforms Use AI to Commoditize User Attention on Social Media via Big Data?

In the digital era, social media has reshaped communication and opened new marketing avenues, with user attention transitioning from simple data points to a pivotal driver of digital advancement. AI and big data monetize this attention by creating personalized experiences and intertwining user actions with strategic marketing. Big data empowers AI to optimize mechanisms, meticulously analyzing each interaction in digital environments to enhance content delivery and user engagement.