Keywords: Social media platform, commercial advertising, regulation, innovation.
The future of commercial advertising on Google: How to regulate AD placement and how to achieve innovation?
Real world example:
- YouTube AD requests update
- “Gambling and Gaming” policy updated
- Policy update on financial services advertising in Italy and Turkey
- “Financial Products and Services” policy update
- “Political Content” policy AD updates
Mansell, & Steinmueller, W. E. (2020). Economic Analysis of Platforms. In Mansell & W. E. Steinmueller, Advanced Introduction to Platform Economics (pp. 35–54).
Edited by Jiaqi Lu