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With the continuous development of internet technology, the internet industry has become one of the most promising and dynamic industries in today’s society. In the coming years, the prospects of the internet industry will become even stronger, which is a very big challenge for people.
Youtube provides a very large platform for content creators to make and share videos on a wide variety of different topics. Get lots of creators to advertise on youtube and get revenue, sponsorships and some opportunities to sell. Get some profit out of there. This has led to the emergence of a very new creative economy that can provide some income for companies and individual bloggers. The youtube platform can generate some objective advertising revenue, so that Google platform can get more money. Advertisers pay to post their ads on youtube videos, and the revenue is shared with the creators of the ads. This creates very significant value for Google’s revenue and contributes to the broader digital advertising industry. This allows youtube, the advertising company, and the creators of the ads to make money together, which is a very good way. Advertisements seen on TV can not be released on the platform, the videos sent by advertising companies can only be watched by people, and can not be used for business, advertising companies get very little interest, and even in order to publish advertisements on TV, but also find professional producers and teams to produce, and even pay money. TV advertisements are always those few, in fact, the possibility of being paid to the TV is also very limited. It’s hard for advertising companies to make good money.
In fact, the emergence of youtube has created new employment opportunities for many people. In the era of “we media”, youtube creators can create jobs in various fields, they can shoot videos, edit videos and publish videos, and they can also do some graphic design and social media management. The increasing demand for these skills, the increasing need to post more videos and some experiential things, more people will join the industry and make the industry more people. The youtube ecosystem enables creators to be creative and innovative, and creates different opportunities in many more areas.And during that time, YouTube has continually shared revenue directly with creators. If all platforms shared revenue with creators the way that YouTube does, there’s tremendous potential for the creator economy to rival Hollywood in terms of economic impact and job creation, just as it does in terms of cultural influence (Robert, 2021). Many people who shoot videos, in order to improve the quality of food, they think about scripts every day, many creators need professional video production skills, here you can have video shooting, editing, special effects, audio production and other things. There will be more people to help youtube grow. More people to help the development of we-media, their development will become very fast. Many TV advertising practitioners will switch careers to do self-media creation, resulting in poor economic development of TV. With the rise of digital media and media services, few modern consumers use televisions anymore, few pay for them, and even fewer buy them. The sale of TV sets is gradually decreasing, and TV sets are not selling well. The model of many platforms has become rich and contains a lot of programs that can be seen without waiting for advertisements, which is convenient for people to watch and attracts a lot of viewers. So many people have switched from traditional television to digital media.
Although YouTube has had many positive impacts on the economy, there are also many disadvantages. There are still significant disadvantages in terms of copyright compared to televisions. In the world of copyright, most disputes aren’t as straightforward as someone claiming you used their content. There can be a number of complicated moving parts when it comes to digital rights management and your responsibilities and obligations as a YouTube creator (Carla, 2023). The video content uploaded on YouTube is mainly uploaded by users, so the platform needs to rely on automatic and manual content filtering tools to monitor infringing content. Although YouTube has taken some measures to protect copyright, infringement issues still exist, especially in videos uploaded by users. The difference between televisions is that they use people to control copyright and strictly control it. Purchase or obtain some permission before the program is broadcasted. This means that strict control by the television station will ensure that the programs broadcasted on the television maintain legal copyright and will not result in plagiarism. The regulation and regulations of YouTube are different from those of the television industry. YouTube is regulated internationally and in some regions, especially with strict regulations on copyright and content censorship. A copyright claim is a notification sent by YouTube’s Content ID system. It occurs when a portion of a channel owner’s video matches another copyrighted work. That creator can then decide whether to make a claim, depending on whether the video falls under Fair Use, instead of submitting a copyright takedown notice (Carla, 2023). As a global platform, YouTube must comply with the copyright rules of various countries. These regulations are very strict. Often involving complex legal procedures. Auditing is also a very cumbersome process. As a YouTube creator, it is our responsibility to ensure that the uploaded content does not infringe on the copyright of others. If someone else’s content is used, legal regulations must be followed and authorization may be required. This is what YouTube needs to strictly regulate. Regulatory authorities may also need to spend a lot of money to purchase these audit equipment, and if borrowed, they will also need to pay for copyright, which has a significant impact on the economy. Because televisions do not have these problems, they go through some very strict review procedures before displaying advertisements and other things, and the portion of their expenses will be borne by the government. You don’t need to bear it by yourself.
But in the digital age and online age, how could there be so many people using televisions. Traditional TV is dead, and it’s hard to argue otherwise. The data is clear and the trends are indisputable. Google’s study states that by 2025 half of viewers under the age of 32 will not subscribe to a pay-TV service (Bob, 2018) Nowadays, with the rise of digital media, internet users have shifted to digital media, such as personalized, flexible, and convenient diversification of various media services and online social media platforms. The rise of digitalization allows people to see a lot of news and things they need to watch from outside, rather than waiting at home every night for TV to broadcast. In the past, when only television could be used, their time was too fixed and inflexible.
In summary, the increasing economic development of YouTube is related to the current development of the internet economy. There is already a huge gap between the traditional television industry and the competition for internet video software. The Internet has replaced traditional television, which is also very disadvantageous for those engaged in the radio industry, but this is something that cannot be done. The economic impact of the Internet will continue to shape the future of the media and entertainment sectors, providing more opportunities for innovation, employment, and consumers. In this constantly changing environment, adaptation and innovation will be key factors for success.